CalorieMate

One of my favorite things to do while traveling is to visit the grocery store. I love to see what locals eat and be inspired by all the unique packaging design. I usually fill my suitcase with snacks to bring back home. On my last trip to Japan I brought back CalorieMate, a popular Japanese energy biscuit packed with tons of vitamins and nutrients with flavors including plain, chocolate, cheese, maple, and fruit. 

The CalorieMate lineup

The logo feels like something out of the 70’s. I love how the entire packaging feels nostalgic yet modern at the same time.

OOH and commercial featuring Kiefer Sutherland. So, this is why Jack Bauer has so much energy.
CalorieMate print ad
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