One of my favorite things to do while traveling is to visit the grocery store. I love to see what locals eat and be inspired by all the unique packaging design. I usually fill my suitcase with snacks to bring back home. On my last trip to Japan I brought back CalorieMate, a popular Japanese energy biscuit packed with tons of vitamins and nutrients with flavors including plain, chocolate, cheese, maple, and fruit.
The logo feels like something out of the 70’s. I love how the entire packaging feels nostalgic yet modern at the same time.