Big joy for little kids.
Stitch Fix Kids is a styling service that curates comfy and cool clothes for little ones to wear to confidently take on their day. We directed a vibrant campaign inspired by the bursting, positive energy of kids. To capture their youthful spirit, we explored a bold new on-figure and product photography style that better represents Stitch Fix’s personality.
Deliverables
Art Direction, Print Design, Social Media Content, Growth Content, Email Design, Web Content
Credits
Studio: Stitch Fix
Creative Director: Aaron Brown
Design Direction: Crystal Chou, Tara Creehan
Photography Art Director: Crystal Chou, Dulci Edge
Designer: Nami Kurita
Photographer: Dani Kroll
Fashion Editors: Erin Sunwalt & Sarah Keefe
Producers: Jamie Antonioli & Lacey Shaw